Special featureSeasonal
The FIT series, and the answer to summer skin
A seasonal prescription for skin that turns reactive in heat — what to drop from the routine before adding anything to it.
휴 매거진
HUE Magazine
The brand’s own journal — seasonal prescriptions, skin typing, and the reasoning behind a routine. Running in Korea since the beginning, and carried here in translation.
The year in review · Products
Top five: the products orgahue readers kept coming back to
The five most-loved formulas of the year, and what the pattern in them says about how Korean routines are changing.
Seasonal · Seasonal
Preparing for winter: a collection of moisturisers
Indoor heating does more damage than cold air. What holds water in skin when the room is working against it.
Part one · Skin typing
What is my skin type? The skin MBTI test
A four-axis way of typing skin that reads more like a personality test than a diagnosis — and is more useful for it.
Part two · Skin typing
Results: oily (O) and dry (D)
Sensitive oily skin, and why acne-prone types are so often treated for the wrong problem.
Part three · Skin typing
Results: combination (C)
Sensitive dry skin that still breaks out across the T-zone — the type that most routines contradict themselves on.
Step five · Routine
The home-care routine that decides the result
Consistency beats expense. What happens between treatments matters more than what happens during them.
Titles and subjects are the pieces currently running in the Korean edition of HUE Magazine. Full articles are translated for the U.S. edition rather than written from scratch, so the journal launches with a back catalogue instead of an empty page.
From reading to routine
The formulas behind the writing.
Everything the magazine argues for is in the collection — five lines, each built around one mechanism.